Our Mission

PlaceTheory was founded with a clear purpose: to reimagine districts, build capacity, and transform the familiar into something new and inspiring. We create spaces that foster connection by bringing residents, business owners, property owners, and local leaders to the same table. At our core, we remind communities of the many reasons they call their district home, unlocking the unique character and potential of people and place for both hyper-local and visitor audiences, so that community truly finds its place.

The method ❊

Define the Place and Engage Stakeholders
Establish the boundaries of the place and identify key partners, users, and stakeholders who will shape and influence the process.

01

Assess the Space and Diagnose Challenges
Evaluate existing conditions, gather input, and surface issues, opportunities, and barriers to success.

02

Develop a Shared Vision
Co-create a vision rooted in the identity, culture, and aspirations of the community and stakeholders.

03

Reevaluate, Adapt, and Invest in Long-Term Improvements
Test ideas through short-term activations, prototypes, and management strategies that build momentum and generate feedback.

04

Implement Pilot Projects and Adaptive Management
Continuously measure impact, refine strategies, and scale successful interventions into durable, transformative projects.

05

Why Us?

With more than 20 years of combined experience in civic and nonprofit sectors—including work with state-level entities, PlaceTheory brings deep knowledge of how districts and communities truly operate. We provide practical, real-world solutions rooted in both expertise and lived experience. Our approach is honest and transparent: we set realistic expectations, focus on gradual, measurable progress, and deliver strategies that last. We understand the challenges our clients face because we’ve been in their shoes, and that perspective gives our guidance meaningful value.

Let’s Connect!

Elizabeth "Liz" Burt, Partner & Principal, Place Theory, LLC - liz@placetheory.cc

Chris Cortez, Partner & Principal, Place Theory, LLC - chris@placetheory.cc